Webinar: Lapsed Donors: How to bring them back and re-engage
Did you know that it's easier to get a lapsed donor to give again than it is to bring in a new donor?
Join IFCo’s US Director and Founder of LAPA Fundraising, Laurence Pagnoni and Alyssa Greengrass, Director of Campaigns & Major Gifts at LAPA Fundraising to find out how to cultivate lapsed donors so they return and re-engage with your mission.
Webinar: Lapsed Donors: How to Bring Them Back & Re-engage
Wednesday 16th February, 11am EST / 4pm GMT
Lapsed donors are individuals who have previously given to your nonprofit, but for some reason have stopped. It’s largely unknown that if you can get a second donation (or the golden donation), your retention rates increase dramatically, because repeat donor retention is much higher going forward.
Nonprofits that focus on receiving that golden donation naturally increase their average donor retention rate (about threefold!) because of this higher repeat retention rate. This webinar will show you how to secure repeat gifts at increasing levels.
Your lapsed donors are more likely to donate again than an individual who doesn't know your organisation, precisely because they have invested in your mission before!
What will the webinar Cover?
- Identifying methods to retain and upgrade your donors and improve donor retention
- How to re-engage lapsed donors
- What goes into creating a donor retention plan
- Recent data on donor retention
- The role of moves management in securing increased giving
About the presenters
He has been a faculty member of New York University’s Heyman Center for Philanthropy and Fundraising. He also coaches a group of nonprofit executive directors with the Rutgers Business School’s Institute for Ethical Leadership.
Alyssa Greengrass, MA is the Director of Campaigns & Major Gifts at LAPA Fundraising. She applies a global perspective and a finely tuned intuition to drive forward effective fundraising strategies.
She is committed to ensuring that donors and nonprofits realise their philanthropic potential. Her professional background in healthcare, higher education, and the arts positions her to understand diverse institutional needs, complex relationships, and a shared, mission-driven vision for the future.
Can’t make the webinar? Register anyway! We’ll email you the recording when it’s done.