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World Health Organization

Developing the global Resource Mobilisation and Communications strategy for this major UN agency.

About the World Health Organization

World Health Organization (WHO) began when the Constitution came into force on 7 April 1948 – a date now celebrated every year as World Health Day.

Their primary role is to direct and coordinate international health within the United Nations’ system.

Their main areas of work are:

  • Health systems
  • Promoting health through the life-course
  • Noncommunicable diseases
  • Communicable diseases
  • Corporate services
  • Preparedness, surveillance and response.

What we did for them

We worked closely with Good Cause Communications to draft WHO's Global Resource Mobilization & Communications strategy. We interviewed staff across all relevant departments in Geneva as well as those involved in regional and national activity, in half-a-dozen visits.

Comparative UN organisations were researched and country data developed to back our extensive and far reaching recommendations for an integrated fundraising strategy and the development of critical new revenue streams. The change management process was also outlined and the necessary internal and external communications processes made clear.

This initial draft was then presented to some 40 staff from the length and breadth of WHO, discussion groups were held on key aspects and a revised document produced to meet the key comments. WHO was then fully equipped to begin an extensive process of implementation.

| World Health Organization
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