International Fundraising Consultancy Group

John Baguley

PhD, MBA, MInstF
International Fundraising Consultancy Group

John is the Chair of Group IFCo, which includes the various country IFCos, assisting the country directors to deliver the best possible service to their clients.

In his 35 years as fundraiser, director and consultant, John Baguley has taken charities of all sizes to new heights – and earned an international reputation for excellence in the process.

John is an experienced and accomplished management and fundraising consultant, international speaker and trainer with an entrepreneurial flair. He offers a unique combination of practical and theoretical experience in the voluntary and private sectors having specialised in fundraising and the international development of non-governmental organisations (NGOs). Specialisms include strategy, management, capital appeals, major donor development, digital and international fundraising.

Well known for galvanising Amnesty International and Friends of the Earth in the 80s and 90s, he also worked for Oxfam and the Freedom from Torture.

He launched the International Fundraising Consultancy in 2000 and has undertaken consultancy and lectured around the globe. Clients include the Council of Europe, WHO, UNICEF, Cancer Research and numerous others worldwide.

Successful Fundraising, his guide for fundraisers of all disciplines, is now in its second edition and is also available in Russian. His PhD thesis, The Globalization of NGOs, is published by VDM. All his books and e-books are available on Amazon.

John has established First Fridays, the forums for free fundraising advice alongside IFCo’s branches in London, Ottawa, Milan and Amsterdam. John also founded the wiki for fundraisers and has a blog on UK Fundraising and the IFCo website.

John was a Trustee of the Institute of Fundraising UK from 2006-2012 and is the Co-founder of the Institute of Professional Fundraising Ukraine. He is now a Fellow of the Institute of Fundraising UK.

He is on the Council of Europe expert panel for Ljubljana II Process for the sustainable development of Europe’s cultural heritage.

In 2013 and 2014 IFCo was awarded Best Strategic Fundraising Consultancy by the Institute of Fundraising UK.

In 2016 he was awarded the Institute of Fundraising Lifetime Contribution Award.


Christina Cullen

Christina began her media and public relations career within the charity sector over 20 years ago. She learnt her trade at Amnesty International, Prisoners Abroad, and then finally children’s charity Plan International.

Dominic Smith

Dom is a specialist in corporate fundraising with experience across all areas of private sector engagement. He was nominated for the Institute of Fundraising Rising Star award in 2019.

Jonathan Cook

Jonathan has extensive supporter insight and fundraising & marketing experience from 20 years in the sector.

Mike Zywina

Mike is a fundraising consultant with wide experience in the charity sector. He specialises in providing strategic consultancy and fundraising support to smaller charities and social enterprises

Norma Johnston

Norma has 20 years’ experience of leading high-profile communication campaigns for human rights and development, including as Communications Director for Plan International and Amnesty International UK.

Robin Jones

Robin Jones has worked in research and fundraising for over 20 years. His clients include many UK charities and international not-for-profit organisations.

Jim Tomlinson

Previously Head of Fundraising at Freedom From Torture (formerlyMedical Foundation for the Care of Victims of Torture), Jim Tomlinson has an excellent background in all aspects of fundraising.

Nicola Barrett

Nicola has 20 years’ experience and a demonstrated history of partnership, programme and strategy development, management, reporting and evaluation in global non-profit organisations across a range of sectors.

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