The WHO Foundation is an independent Swiss NGO established in 2020 to support the mission of the World Health Organisation (WHO) and its implementing partners on the group, in achieving a world in which all people attain the highest possible standard of health and well-being.
What we did for them
We were brought in to help the WHO Foundation develop its initial fundraising strategy. Our focus was on helping them secure start-up funds from wealthy philanthropists around the globe. This included advising on messaging and methods for approaching potential donors, recruiting ambassadors and developing a stewardship strategy. We also provided recommendations for creating an individual giving approach, based particularly on leveraging their connections with prestigious sporting venues and occasions.
A senior consultant was subsequently embedded with the Foundation to help them deliver the strategy during their start-up phase and while a permanent team was recruited.